INTERIOR  DESIGN 

The design intent for the Giorgio Armani store located in the Dubai Mall is to showcase three main elements that are prominent within the Armani clothing brand. Pattern, texture, and line have the most outstanding influence when looking at the men’s wear collections and are the backbone of what the Armani brand is. These details can be seen within the soft curve of the cash wrap, custom furniture and the main ceiling detail which acts as wayfinding element to emphasize the movement of the store. The overlapping curves create a unique and dramatic element in the space that is meant to grab the attention of the clients while also taking inspiration from the terrain of Dubai.